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TV CHIPS |
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What are
TV Chips?
A TV chip
is a game piece that you provide with the purchase of your product. The TV Chips
have a transparent window with an encrypted message in it. Only when this
transparent window is put in front of a specific color, that is broadcasted
during your television commercial or on your website, can you see if the game
piece is a winner.
This means that your customers have to
watch your television adds or have to visit your website !
| Secondly, you
can get the data from you customers and deliver a fresh and exciting
new execution that brings extremely high levels of response and data
acquisition via clients existing web sites.
Today more than ever before, marketing budgets need
to provide measurable results. Yet, marketers still need to push the
boundaries of communication and creativity in support of their
investment in their brands.
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Icon Icon Group, Inc.
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Icon Europe
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| New ideas for Electronic Media
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