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TV CHIPS Case Study
PROCTER & GAMBLE UKRAINE
16th, August, 2005: Procter and Gamble Ukraine wanted to ensure its market position for Blend-a-med in the Ukraine. TV CHIPS was a clear game for them to attract new customers to the retail outlets.
The campaign interacts with TV advertising and banners on all national television stations of the Ukraine, during November 2005. The prices distributed included cash money and electric "SpinBrushes".
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