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PC CHIPS Case Study
Air Mexicana
Distribution Method: Distributed with the purchase of an airplane ticket and
travel shops.
Circulation: 1 million
Goal: Air Mexicana wants the sell more airplane tickets via the internet. PC
Chips is a perfect tool to bring the passengers of airline to the internet.
The data of the passengers is collected, Campaign was held during September
2005.
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Instant Ticket for Television Games. |
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